The Explosion of Food Trucks

CN Centre · Friday, June 10, 1 pm to 8 pm · Saturday, June 11, 10 am to 6 pm · Sunday, June 12, 10 am to 4 pm

If you could find one positive side-effect of the recent pandemic, it was the increased popularity of food trucks across the nation. Generally, most people assume such businesses are isolated to big cities like Vancouver, especially given the infrastructure to track them. There are entire websites dedicated to reporting the current locations of operating trucks and trailers across the city. It is one subset of the service industry where a social media presence is not just advised; it's absolutely critical.

This is crystallized in the popular film, Chef, where a disgraced eminent chef is forced to adopt a food truck to rediscover his passion for cooking. Thanks to the main character's son's talent with social media, the food truck becomes a meteoric success.

Spoiler alert, the film has a happy ending.

Prince George still lacks a live tracking site for local food trucks, so Facebook will have to do. And thankfully, we have a page dedicated to just that, Food Trucks of Prince George.

I know it's not catchy, but it is effective. It's a step in the right direction, but tracking the status of current trucks will be problematic as each year, old businesses fail while newer ones rise upon those ashes (by buying their trucks). Our small town currently boasts as many as a dozen food trucks of various sizes and cuisines, and at this year's BC Gourmet Arts Festival, we hope to showcase as many as possible.

Food trucks will be on-site for the entire weekend of the event, encompassing a wide variety of food. One of the plans we're entertaining involves a stamp system to encourage visitors to sample several businesses with the potential for entry in a final day raffle. We're also working with local businesses to offer a special Sunday event where on-site trucks could battle one another to see which cuisine reigns supreme…

. . . wait, I won't get sued for saying that, will I?

More information to come, so stay tuned!

Chris